Marketing scholarship has commonly demonstrated how consumers assemble heroic identities as a means to facilitate forms of empowerment and emancipatory consumption. Although some insight into more ...

中文翻译：

---

'为“一些”照顾者鼓掌'：通过父母照顾者的经历，将英雄主义和英雄话语的能力主义信条问题化

营销学研究通常展示了消费者如何将英雄身份作为促进赋权和解放性消费形式的一种手段。虽然对更多的一些见解...