Abstract

This study aims to determine the optimal solution to the dilemma that arises from vegan fashion materials by identifying current vegan or cruelty-free fashion brands that advocate “animal-friendly” and revealing how animal ethics should be expressed so that consumers more effectively accept it. This research applies the “prisoner’s dilemma,” which is a situation that is often used in game theory. First, the solution to the dilemma of vegan fashion materials using Pareto efficiency is more ideal and rational than that of the Nash equilibrium point. Second, this study finds that many vegan fashion brands use a blend of synthetic materials rather than animal-derived materials. While all cruelty-free fashion brands have been cooperative with the environment, some are treacherous to animals by allowing the manufacture of animal materials. Additionally, animal-friendly brands are being developed mainly in the United States and Canada.

摘要

本研究旨在通过识别当前倡导“动物友好”的纯素或零残忍时尚品牌，并揭示动物伦理应该如何表达，以便消费者更有效地接受，从而确定纯素时尚材料带来的困境的最佳解决方案。这项研究应用了博弈论中经常使用的“囚徒困境”。首先，利用帕累托效率解决纯素时尚材料的困境比纳什均衡点的解决更加理想和合理。其次，这项研究发现许多纯素时尚品牌使用合成材料的混合物，而不是动物源材料。虽然所有零残忍的时尚品牌都与环境合作，但有些品牌却允许生产动物材料，从而危害动物。此外，