This article synthesizes literature-based anecdotal evidence and showcases a comprehensive defense strategy, the spider web strategy, for emerging market enterprises against developed market's multinational enterprises in the emerging market space. Just like the spider web, the spider web strategy delineates how local firms can defeat entering multinationals using local reality and gambits. The local firms can also cocoon critical resources, expertise, and processes. That will help them not only in winning in the local markets but also in their internationalization processes.

中文翻译：

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蜘蛛网：新兴市场企业的防御战略

本文综合了基于文献的轶事证据，并展示了一种综合防御战略，即蜘蛛网战略，用于新兴市场企业在新兴市场空间中对抗发达市场的跨国企业。就像蜘蛛网一样，蜘蛛网战略描绘了本地公司如何利用本地现实和策略击败进入的跨国公司。当地公司还可以利用关键资源、专业知识和流程。这不仅有助于他们在当地市场上获胜，而且在他们的国际化进程中也能获胜。