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The impact of casual gameplay on health attitudes and behaviors: examining persuasion in a branded game about nutrition through narrative, gameplay, and flow
Atlantic Journal of Communication Pub Date : 2022-09-13 , DOI: 10.1080/15456870.2022.2123485
Brett Sherrick 1
Affiliation  

This project tests the ability of narrative and gameplay to persuade in a casual health game, through two experimental studies. Study 1 (N = 212) explores how independently manipulated narrative an...

中文翻译:

休闲游戏对健康态度和行为的影响:通过叙事、游戏玩法和流程检验品牌游戏中有关营养的说服力

该项目通过两项实验研究来测试休闲健康游戏中叙事和游戏玩法的说服能力。研究 1 (N = 212) 探讨如何独立操纵叙事和...
更新日期:2022-09-13
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