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Examining the effects of Facebook’s personalized advertisements on brand love
Journal of Marketing Theory and Practice Pub Date : 2022-09-12 , DOI: 10.1080/10696679.2022.2096637 Trang P. Tran 1 , Tiffany M. Blanchflower 2 , Chien-Wei (Wilson) Lin 3
Journal of Marketing Theory and Practice Pub Date : 2022-09-12 , DOI: 10.1080/10696679.2022.2096637 Trang P. Tran 1 , Tiffany M. Blanchflower 2 , Chien-Wei (Wilson) Lin 3
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Personalized advertisements have been increasingly employed as a marketing strategy that enables a company to build strong relationship with customers. Results from two studies show that perceived ...
中文翻译:
检验 Facebook 个性化广告对品牌喜爱度的影响
个性化广告越来越多地被用作一种营销策略,使公司能够与客户建立牢固的关系。两项研究的结果表明,感知...
更新日期:2022-09-12
中文翻译:
检验 Facebook 个性化广告对品牌喜爱度的影响
个性化广告越来越多地被用作一种营销策略,使公司能够与客户建立牢固的关系。两项研究的结果表明,感知...