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Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling
Journal of Marketing Theory and Practice Pub Date : 2022-09-13 , DOI: 10.1080/10696679.2022.2115383
Arthur W. Allaway 1 , Heath McCullough 2 , Kyoungmi (Kate) Kim 3 , Gregory McAmis 4
Affiliation  

This study identifies latent customer adoption segments based on the statistical similarity of the shapes and temporal patterns of customers’ behavior responses to 35 newly launched successful and ...

中文翻译:

使用潜在增长曲线模型细分客户对新消费品的采用情况

这项研究根据客户对 35 个新推出的成功产品的行为反应的形状和时间模式的统计相似性来识别潜在客户采用细分市场。
更新日期:2022-09-13
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