Corporate activities conducted under the banner of creating shared value (CSV) have gained popularity over the last decade, and some MNCs have espoused that CSV has entered the heart of their practices. There has, however, been criticism about the lack of a standard definition of CSV. The purpose of the current study was to develop a working definition of CSV by identifying distinctions between CSV and various conceptions of corporate social responsibility (CSR). We conducted 26 semi-structured interviews with managers and stakeholder representatives of five multinational corporations (MNCs) and three small and medium enterprises (SMEs), all headquartered or rooted in Asia. These firms had received public recognition for their CSV engagement. We compared and contrasted interviewees’ conceptions and descriptions of CSV and traditional CSR (philanthropy) and mapped these against Carroll’s four-layer model of responsible corporate management. Interviewees tended to frame CSV as a sustainable business model that generates social and economic value simultaneously. Traditional CSR was characterized as “giving back” some of the surplus from economic returns. In addition, interviewees described examples of strategic CSR, which involved pump-priming interventions for empowering and enabling stakeholders of the CSV practices of the focal firm to participate in the associated wealth and well-being co-creation.

在过去十年中，以创造共享价值 (CSV) 为旗帜开展的企业活动越来越受欢迎，一些跨国公司认为 CSV 已进入其实践的核心。然而，有人批评缺乏 CSV 的标准定义。本研究的目的是通过确定 CSV 与各种企业社会责任 (CSR) 概念之间的区别来制定 CSV 的工作定义。我们对总部或扎根于亚洲的五家跨国公司 (MNC) 和三家中小型企业 (SME) 的经理和利益相关者代表进行了 26 次半结构化访谈。这些公司因其 CSV 参与而获得了公众的认可。我们比较和对比了受访者对 CSV 和传统 CSR（慈善事业）的概念和描述，并将其与 Carroll 的负责任企业管理的四层模型进行对比。受访者倾向于将 CSV 定义为同时产生社会和经济价值的可持续商业模式。传统的企业社会责任被描述为从经济回报中“回馈”一些盈余。此外，受访者还描述了战略 CSR 的示例，其中涉及启动干预措施，以授权和支持焦点公司 CSV 实践的利益相关者参与相关的财富和福祉共同创造。受访者倾向于将 CSV 定义为同时产生社会和经济价值的可持续商业模式。传统的企业社会责任被描述为从经济回报中“回馈”一些盈余。此外，受访者还描述了战略 CSR 的示例，其中涉及启动干预措施，以授权和支持焦点公司 CSV 实践的利益相关者参与相关的财富和福祉共同创造。受访者倾向于将 CSV 定义为同时产生社会和经济价值的可持续商业模式。传统的企业社会责任被描述为从经济回报中“回馈”一些盈余。此外，受访者还描述了战略 CSR 的示例，其中涉及启动干预措施，以授权和支持焦点公司 CSV 实践的利益相关者参与相关的财富和福祉共同创造。