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EXPRESS: The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviours
Journal of International Marketing ( IF 4.976 ) Pub Date : 2022-09-20 , DOI: 10.1177/1069031x221130690 Cara Connell , Ruth Marciniak , Lindsey Drylie Carey
Journal of International Marketing ( IF 4.976 ) Pub Date : 2022-09-20 , DOI: 10.1177/1069031x221130690 Cara Connell , Ruth Marciniak , Lindsey Drylie Carey
Today’s technology-enabled customer and their instant access to a global marketplace has led to firms facing intense competition from around the world. Resultantly, engaging customers has emerged a...
中文翻译:
EXPRESS:跨文化维度对客户参与行为表现的影响
今天的技术支持客户及其对全球市场的即时访问导致公司面临来自世界各地的激烈竞争。结果,吸引客户已经出现...
更新日期:2022-09-25
中文翻译:
EXPRESS:跨文化维度对客户参与行为表现的影响
今天的技术支持客户及其对全球市场的即时访问导致公司面临来自世界各地的激烈竞争。结果,吸引客户已经出现...