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How do hotels expand into new markets? The relationship between hotel agglomeration and entry mode
Tourism Economics ( IF 4.582 ) Pub Date : 2022-09-25 , DOI: 10.1177/13548166221129433
Linda Woo 1 , Sung Gyun Mun 1 , Kwanglim Seo 1, 2
Affiliation  

When a hotel decides to open in a new location, it must select a specific entry mode that determines its degree of control and ownership. This study combines agglomeration theory with information e...

中文翻译:

酒店如何开拓新市场?酒店集聚与进入模式的关系

当一家酒店决定在一个新的地点开业时,它必须选择一种特定的进入模式来决定其控制和所有权的程度。本研究将集聚理论与信息...
更新日期:2022-09-26
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