Purpose

This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.

Design/methodology/approach

An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling.

Findings

The results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production).

Originality/value

Ethnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.

中文翻译：

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使用文本挖掘和主题建模发现少数民族商业研究方向

目的

本研究旨在揭示当前学术文献中种族创业和小企业营销研究背景下的主要方向。

设计/方法/途径

进行了自动文献分析程序，试图涵盖自 1962 年以来发表的关于该主题的所有文献。使用文本挖掘和主题建模对总共 188 篇文章进行了分析。

发现

结果表明，在较窄的移民范围之外，缺乏族裔创业文献的框架。发现了一些核心主题（例如网络、多样性），围绕这些主题还有其他几个主题，包括与种族因素相关的问题（例如障碍和少数民族）和管理问题（例如营销和生产）。

原创性/价值

少数族裔企业和小型企业营销研究的出版物数量不断增加。但是，缺少对现有工作的仔细审查。