ABSTRACT

This paper explores the impact of entrepreneurship education on tourism students’ entrepreneurial intention, and insights of the desirability and feasibility of starting a tourism-related business upon graduation. A structured questionnaire survey was used to collect data from 154 randomly selected tourism students in a comprehensive University in South Africa. Data analyses included descriptive, bivariate, and multivariate analyses to address research objectives. The results indicate that entrepreneurship education influences tourism students’ entrepreneurial intentions, including students’ perceptions of the desirability and feasibility of starting tourism-related businesses. The findings further suggest that some respondent profile variables have influences on how tourism students perceive entrepreneurship education and entrepreneurial behaviour. The study recommends that the university that is studied implement a variety of reform programmes aimed at increasing employability or self-employment among university tourism graduates. Among them is the addition of a new entrepreneurship track to the undergraduate curriculum. Students, as from their first year of study should be invited to apply for the entrepreneurship education track, which includes business training as well as individualised coaching sessions with industry mentors. This will aid in the formation of professional networks, increased entrepreneurship process knowledge base, and self-efficacy among tourism students who want to become tourism entrepreneurs.

摘要

本文探讨了创业教育对旅游专业学生创业意向的影响，并探讨了毕业后创办旅游相关企业的可取性和可行性。采用结构化问卷调查的方式，随机抽取南非一所综合性大学的 154 名旅游专业学生，收集数据。数据分析包括描述性分析、双变量分析和多变量分析，以实现研究目标。研究结果表明，创业教育影响旅游专业学生的创业意向，包括学生对创办旅游相关企业的意愿和可行性的看法。研究结果进一步表明，一些受访者概况变量会影响旅游学生如何看待创业教育和创业行为。该研究建议所研究的大学实施各种改革计划，旨在提高大学旅游毕业生的就业能力或自营职业能力。其中包括在本科课程中增加新的创业课程。从第一年开始，应邀请学生申请创业教育课程，其中包括商业培训以及行业导师的个性化辅导课程。这将有助于形成专业网络，增加创业过程知识库，并提高希望成为旅游企业家的旅游学生的自我效能感。该研究建议所研究的大学实施各种改革计划，旨在提高大学旅游毕业生的就业能力或自营职业能力。其中包括在本科课程中增加新的创业课程。从第一年开始，应邀请学生申请创业教育课程，其中包括商业培训以及行业导师的个性化辅导课程。这将有助于形成专业网络，增加创业过程知识库，并提高希望成为旅游企业家的旅游学生的自我效能感。该研究建议所研究的大学实施各种改革计划，旨在提高大学旅游毕业生的就业能力或自营职业能力。其中包括在本科课程中增加新的创业课程。从第一年开始，学生就应该被邀请申请创业教育课程，其中包括商业培训以及行业导师的个性化辅导课程。这将有助于形成专业网络，增加创业过程知识库，并提高希望成为旅游企业家的旅游学生的自我效能感。