The European regulatory landscape for digital markets is undergoing a transformative change. There is an observed shift toward the protection of public values and fundamental rights, as the market mechanism and market values that traditionally led regulatory processes in digital markets seem to have fallen short. In the context of the user-centric digital economy, a clear commitment to safeguarding citizens' interests is ever-more salient. This article provides a comprehensive account of hypernudging—dynamically personalized user steering, which represents the next generation user influencing techniques online, with the potential to lead to multifaceted individual and collective harms. However, problematizing the phenomenon for digital policy purposes is not a straightforward task. Due to the complexity and opaqueness of its underlying mechanisms and effects, policymakers are operating under conditions of uncertainty, necessitating a shared understanding of what impact hypernudging has on users as well as crafting a shared vision of values that ought to be embedded and safeguarded in digital choice architectures. To highlight the developing European approach in relation to hypernudging, the assessment of the recent legislative initiatives—the Artificial Intelligence Act, the Digital Markets Act, and the Digital Services Act—showcases underlying learning opportunities for addressing emergent challenges.

中文翻译：

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在不断变化的欧洲数字市场监管环境中过度推动

欧洲数字市场监管格局正在发生变革。由于传统上主导数字市场监管流程的市场机制和市场价值似乎已经失效，因此可以观察到向保护公共价值和基本权利的转变。在以用户为中心的数字经济背景下，维护公民利益的明确承诺越来越突出。本文全面介绍了超级助推——动态个性化用户引导，它代表了下一代在线影响用户的技术，有可能导致多方面的个人和集体危害。然而，出于数字政策目的对这一现象进行问题化并不是一项简单的任务。由于其潜在机制和影响的复杂性和不透明性，政策制定者在不确定的条件下运作，需要就过度助推对用户的影响达成共识，并制定共同的价值观愿景，这些价值观应该嵌入和保护数字选择架构。为了突出欧洲在超轻推方面的发展，对最近的立法举措——人工智能法案、数字市场法案和数字服务法案——的评估展示了应对紧急挑战的潜在学习机会。需要对超轻推对用户的影响达成共识，并制定共同的价值观愿景，这些价值观应该嵌入并保护在数字选择架构中。为了突出欧洲在超轻推方面的发展，对最近的立法举措——人工智能法案、数字市场法案和数字服务法案——的评估展示了应对紧急挑战的潜在学习机会。需要对超轻推对用户的影响达成共识，并制定共同的价值观愿景，这些价值观应该嵌入并保护在数字选择架构中。为了突出欧洲在超轻推方面的发展，对最近的立法举措——人工智能法案、数字市场法案和数字服务法案——的评估展示了应对紧急挑战的潜在学习机会。