当前位置: X-MOL 学术Journal of Marketing Research › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-10-13 , DOI: 10.1177/00222437221134802
Matthew D. Rocklage , Sharlene He , Derek D. Rucker , Loran F. Nordgren

Sentiment analysis has fundamentally changed marketers’ ability to assess consumer opinion. Indeed, the measurement of attitudes via natural language has influenced how marketing is practiced on a ...

中文翻译:

EXPRESS:超越情感:语言中消费者确定性的价值和衡量

情绪分析从根本上改变了营销人员评估消费者意见的能力。事实上,通过自然语言衡量态度已经影响了营销在...
更新日期:2022-10-18
down
wechat
bug