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EXPRESS: The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-10-14 , DOI: 10.1177/00222437221135188 Johann Melzner , Priya Raghubir
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-10-14 , DOI: 10.1177/00222437221135188 Johann Melzner , Priya Raghubir
This research aims to advance the understanding of audio branding by investigating the effect of the understudied auditory attribute “timbre” in the context of brand audio logos. Specifically, the ...
中文翻译:
EXPRESS:音乐之声:音频标志中的音色对品牌个性感知的影响
本研究旨在通过调查未充分研究的听觉属性“音色”在品牌音频徽标背景下的影响,促进对音频品牌的理解。具体来说,...
更新日期:2022-10-18
中文翻译:
EXPRESS:音乐之声:音频标志中的音色对品牌个性感知的影响
本研究旨在通过调查未充分研究的听觉属性“音色”在品牌音频徽标背景下的影响,促进对音频品牌的理解。具体来说,...