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EXPRESS: Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-10-18 , DOI: 10.1177/00222437221136491 Yitian (Sky) Liang , Zhongqiang (Tak) Huang , Lei Su
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-10-18 , DOI: 10.1177/00222437221136491 Yitian (Sky) Liang , Zhongqiang (Tak) Huang , Lei Su
Parenting motivation, the inspiration and drive to take care of one’s children, is regarded as a powerful instinct for facilitating human reproduction. In a set of hypotheses, the authors address h...
中文翻译:
EXPRESS:时间紧迫,无法寻求多样性:育儿动机对消费者多样性寻求的影响
育儿动机,即照顾孩子的灵感和动力,被认为是促进人类繁殖的强大本能。在一组假设中,作者解决了...
更新日期:2022-10-19
中文翻译:
EXPRESS:时间紧迫,无法寻求多样性:育儿动机对消费者多样性寻求的影响
育儿动机,即照顾孩子的灵感和动力,被认为是促进人类繁殖的强大本能。在一组假设中,作者解决了...