Abstract

The contribution Michel Foucault’s thoughts on power, in particular his ideas of subjectivity, freedom, and action, might have to the study of design’s ontological shaping of people is an emerging field of inquiry in the academy. Using a Foucauldian lens, this paper presents findings from semi-structured interviews with iPhone® users that speak to the ways Apple consumers are constituted into Apple subjects by what I refer to as “the Apple Way.” The ineradicable relationship between discourses of design and consumerism and their imperative to “better” human life is presented as a starting point. The iPhone as a technological device that “makes life better” for Apple consumers is critiqued; data reveals an uneasy reliance people have on the iPhone for their everyday life.

摘要

米歇尔·福柯关于权力的思想，尤其是他的主观​​性、自由和行动的思想，可能对设计对人的本体论塑造的研究有贡献，这是该学院的一个新兴研究领域。本文使用福柯式视角，展示了对 iPhone® 用户的半结构化访谈的发现，这些访谈讲述了 Apple 消费者如何通过我称之为“Apple Way”的方式构成 Apple 主题。设计话语与消费主义之间不可磨灭的关系以及它们对“改善”人类生活的迫切需要作为起点提出。iPhone 作为一种“让苹果消费者的生活更美好”的技术设备受到批评；数据揭示了人们在日常生活中对 iPhone 的不安依赖。