Purpose

The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours.

Design/methodology/approach

The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities.

Findings

The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy.

Practical implications

Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination.

Originality/value

Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.

中文翻译：

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揭秘共享餐经济中当地导游葡萄酒之旅的真实体验

目的

本研究的目的是利用 Withlocals 上旅行者对法国当地导游葡萄酒之旅的在线评论，揭开餐饮共享经济中当地导游的葡萄酒体验真实性维度的神秘面纱。

设计/方法/途径

定性研究方法是通过对来自 Withlocals 的 940 条在线评论进行主题分析来执行的。编码阶段基于三步编码过程（即开放编码、轴向编码和选择性编码）完成，因为收集的所有评论都与当地导游的葡萄酒之旅有关，而不仅仅是葡萄酒分享活动。

发现

这项研究的结果证明了四个相互关联的真实性维度：风土的味道、当地氛围、酿酒知识和当地洞察力。这项研究的结果还特别表明，所有评论主要是正面的；旅行者对 Withlocals 的葡萄酒之旅表示满意，并经常提到他们的回购意向，并建议在餐饮共享经济中进行葡萄酒之旅。

实际影响

讨论了一些有价值的理论和实践启示，以帮助当地导游更真实地提高他们的旅游质量。结果还表明，在餐饮共享经济中，当地导游的葡萄酒之旅被视为一种多维活动，可以更好地发现葡萄酒目的地。

原创性/价值

尽管有大量通用的共享餐经济体验研究，但令人惊讶的是，当地导游葡萄酒之旅的真实体验却被学者们遗漏了。因此，本研究通过解决餐饮共享经济中当地导游葡萄酒之旅的真实性维度，为通过葡萄酒体验分享经济文献做出贡献。