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The Battle between Commercial Marketing and Social Marketing
Social Marketing Quarterly Pub Date : 2022-10-22 , DOI: 10.1177/15245004221136334
Philip Kotler 1
Affiliation  

The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without judging the rightfulness of those needs. Social marketing’s purpose is to modify or change...

中文翻译:

商业营销与社会营销的较量

商业营销的目的是销售满足客户需求的产品以获取利润,而不判断这些需求的正当性。社会营销的目的是修改或改变...
更新日期:2022-10-25
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