Purpose

The aim of this study is to examine the effect of strategic orientations on firm performance moreover, to assess the role of environmental munificence as a moderator for the link between strategic orientations and firm performance.

Design/methodology/approach

This study designed as quantitative research method. Data were collected by structured questionnaire and included 185 managers from various industries in Israel. The analysis of this study was done by Smart PLS-SEM 3 software. Based on the resource-based view (RBV) of the firm, the authors view departmental characteristics (conflicts and connectedness) as antecedents of strategic orientations (customer and competitor). These, in turn, affect firm performance, defined here with two facets: behavioral (team spirit and commitment) and bottom-line performance.

Findings

The analysis results show that customer and competitor orientations affect bottom-line performance. However, only customer orientation affected team spirit and employee commitment. Finally, environmental munificence had a limited moderation role, affecting the relationship between competitor orientation and between behavioral outcomes (team spirit and commitment).

Originality/value

This study defining the importance of firm's strategic orientations as key capabilities for achieving competitive advantage.

中文翻译：

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战略方向与企业绩效之间的关系：环境慷慨是缺失的一环吗？

目的

本研究的目的是检验战略方向对企业绩效的影响，并评估环境慷慨作为战略方向与企业绩效之间联系的调节剂的作用。

设计/方法/途径

本研究设计为定量研究方法。数据通过结构化问卷收集，包括来自以色列各个行业的 185 名经理。本研究的分析是通过 Smart PLS-SEM 3 软件完成的。基于公司的资源基础观 (RBV)，作者将部门特征（冲突和关联性）视为战略导向（客户和竞争对手）的先决条件。这些反过来会影响公司绩效，这里定义为两个方面：行为（团队精神和承诺）和底线绩效。

发现

分析结果表明，客户和竞争对手的导向会影响底线绩效。然而，只有客户导向会影响团队精神和员工承诺。最后，环境慷慨的调节作用有限，影响竞争者导向和行为结果（团队精神和承诺）之间的关系。

原创性/价值

本研究将公司战略方向的重要性定义为实现竞争优势的关键能力。