Consumer perceptions of brand motives related to corporate environmental responsibility affect the decisions of both corporations and consumers. Yet prior literature has typically viewed these firm...

中文翻译：

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EXPRESS：是因为有利还是因为剥削？利用联合动机提高可持续发展努力的可信度

消费者对与企业环境责任相关的品牌动机的认知会影响企业和消费者的决策。然而，以前的文献通常认为这些公司...