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Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions
Journal of Vacation Marketing ( IF 4.000 ) Pub Date : 2022-11-01 , DOI: 10.1177/13567667221135195
Monica Gomez-Suarez 1 , Mónica Veloso 1
Affiliation  

The purpose of this study is to explore how publications on social media related to hotel experience influence key customer purchasing behaviour variables, thereby extending research concerning gue...

中文翻译:

加强酒店业的社交媒体参与:客户体验维度的力量

本研究的目的是探讨社交媒体上与酒店体验相关的出版物如何影响关键客户购买行为变量,从而扩展关于客户的研究……
更新日期:2022-11-01
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