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Impact of social media brand blunders on brand trust and brand liking
International Journal of Market Research ( IF 2.513 ) Pub Date : 2022-11-01 , DOI: 10.1177/14707853221132216 Ceren Hayran 1 , Melis Ceylan 2
International Journal of Market Research ( IF 2.513 ) Pub Date : 2022-11-01 , DOI: 10.1177/14707853221132216 Ceren Hayran 1 , Melis Ceylan 2
Affiliation
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has b...
中文翻译:
社交媒体品牌失误对品牌信任和品牌喜好的影响
越来越多的公司在数字平台上与消费者实时互动,这可能导致意外或无意的信息共享。因此,如何应对网络品牌危机具有...
更新日期:2022-11-01
中文翻译:
社交媒体品牌失误对品牌信任和品牌喜好的影响
越来越多的公司在数字平台上与消费者实时互动,这可能导致意外或无意的信息共享。因此,如何应对网络品牌危机具有...