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EXPRESS: Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-05 , DOI: 10.1177/00222437221140052
W. Jason Choi , Kinshuk Jerath , Miklos Sarvary

Advertising to a consumer provides potentially useful information to her and moves her along the purchase journey, and tracking the consumer’s online activities enables an advertiser to infer the c...

中文翻译:

EXPRESS:购买过程中的消费者隐私选择和(非)定向广告

向消费者投放广告为她提供了潜在有用的信息,并推动她沿着购买旅程前进,跟踪消费者的在线活动使广告商能够推断出...
更新日期:2022-11-07
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