当前位置:
X-MOL 学术
›
Journal of Marketing Research
›
论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-05 , DOI: 10.1177/00222437221140052 W. Jason Choi , Kinshuk Jerath , Miklos Sarvary
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-05 , DOI: 10.1177/00222437221140052 W. Jason Choi , Kinshuk Jerath , Miklos Sarvary
Advertising to a consumer provides potentially useful information to her and moves her along the purchase journey, and tracking the consumer’s online activities enables an advertiser to infer the c...
中文翻译:
EXPRESS:购买过程中的消费者隐私选择和(非)定向广告
向消费者投放广告为她提供了潜在有用的信息,并推动她沿着购买旅程前进,跟踪消费者的在线活动使广告商能够推断出...
更新日期:2022-11-07
中文翻译:
EXPRESS:购买过程中的消费者隐私选择和(非)定向广告
向消费者投放广告为她提供了潜在有用的信息,并推动她沿着购买旅程前进,跟踪消费者的在线活动使广告商能够推断出...