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EXPRESS: Teach a Man to Fish: the Use of Autonomous Aid in Eliciting Donations
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-05 , DOI: 10.1177/00222437221140028 Stacie F. Waites , Adam Farmer , Jonathan Hasford , Roman Welden
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-05 , DOI: 10.1177/00222437221140028 Stacie F. Waites , Adam Farmer , Jonathan Hasford , Roman Welden
Nonprofit organizations often position their charitable efforts as fulfilling the immediate needs of those who are disadvantaged (termed immediate aid appeals). This manuscript explores an alternat...
中文翻译:
快报:教人钓鱼:在募捐中使用自主援助
非营利组织通常将其慈善工作定位为满足弱势群体的迫切需求(称为立即援助呼吁)。这份手稿探讨了另一种...
更新日期:2022-11-07
中文翻译:
快报:教人钓鱼:在募捐中使用自主援助
非营利组织通常将其慈善工作定位为满足弱势群体的迫切需求(称为立即援助呼吁)。这份手稿探讨了另一种...