Trajectories of attention capture the accumulation of brand utility during complex decision-making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final brand choice...

中文翻译：

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EXPRESS：注意力轨迹捕捉效用积累并预测品牌选择

注意力轨迹捕捉了复杂决策任务中品牌效用的积累。因此，注意力轨迹，如眼球运动所反映的那样，可以预测最终的品牌选择......