ABSTRACT

Contact tracing has emerged as one tool to communicate infection risks with the public during the COVID-19 pandemic. This study uses source credibility and the risk perception attitude framework to interpret how Americans responded to contact tracing messages from a technology company, employer, physician, or state government. Survey participants (n = 245) were generally positive towards a contact tracing message regardless of source. Participants with high risk perceptions and low efficacy beliefs responded more strongly to appeals from their company and their physician while the low risk-low efficacy group found the state government appeal more compelling. The results suggest that several sources delivering the same health message could engage people with different risk perceptions and efficacy beliefs.

摘要

接触者追踪已成为 COVID-19 大流行期间与公众沟通感染风险的一种工具。这项研究使用消息来源可信度和风险认知态度框架来解释美国人对来自科技公司、雇主、医生或州政府的接触者追踪信息的反应。调查参与者 ( n  = 245) 普遍对接触者追踪消息持积极态度，无论其来源如何。具有高风险认知和低功效信念的参与者对公司和医生的呼吁反应更强烈，而低风险低功效组则发现州政府的呼吁更具说服力。结果表明，传递相同健康信息的多个来源可能会吸引具有不同风险认知和功效信念的人们。