This study estimates the willingness to pay (WTP) premiums for two novel traits available through genomic technologies in the dairy industry. Using a contingent valuation method to elicit WTP and the data from mail surveys collected from 486 Canadian dairy producers, we find a positive WTP premium for feed efficiency and a negative or zero WTP premium for reduced methane emissions. However, we observe positive valuations for reduced methane emissions if it is bundled with the feed efficiency trait. This finding suggests that the way private and public benefits of environmentally sustainable production alternatives are presented to livestock producers is critical, especially as the industry adapts to rising demand while holding an increasingly precarious position in environmental sustainability.

中文翻译：

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捆绑对牲畜生产者通过基因组选择获得的环境友好性状评价的影响

本研究估计了乳制品行业通过基因组技术获得的两个新性状的支付意愿 (WTP) 溢价。使用条件估值法得出 WTP 和从 486 家加拿大乳制品生产商收集的邮件调查数据，我们发现饲料效率的 WTP 溢价为正，甲烷排放减少的 WTP 溢价为负或零。但是，如果将其与饲料效率特性捆绑在一起，我们会观察到甲烷排放量减少的积极估值。这一发现表明，向畜牧生产者提供环境可持续生产替代方案的私人和公共利益的方式至关重要，尤其是当该行业适应不断增长的需求同时在环境可持续性方面处于越来越不稳定的地位时。