The Ukraine and Russian conflict is one of the most pressing current global business issues. It has become a political and social issue that is influencing business practices around the world. While the topic is popular in the mainstream business press, there has been relatively little academic work on the topic. To address this gap, this article discusses the impact of the conflict on international business in terms of the perception by society about Ukrainian or Russian business activities. This means highlighting how a conflict can involve direct military intervention but also social interaction. This article reveals that there are many effects on global business stemming from the Ukraine–Russian conflict many of which are currently known, but others will be known in the future. Managerial implications are stated in the article that highlights the cultural and social impact of the crisis as well as future research suggestions for international business researchers that stress the importance of the conflict.

中文翻译：

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乌克兰/俄罗斯冲突：地缘政治和国际商业战略

乌克兰和俄罗斯的冲突是当前最紧迫的全球商业问题之一。它已成为影响全球商业实践的政治和社会问题。虽然该主题在主流商业媒体中很受欢迎，但关于该主题的学术著作却相对较少。为了弥补这一差距，本文从社会对乌克兰或俄罗斯商业活动的看法的角度讨论了冲突对国际商业的影响。这意味着强调冲突如何涉及直接军事干预以及社会互动。本文揭示了乌克兰-俄罗斯冲突对全球商业产生的许多影响，其中许多影响目前是已知的，但其他影响将在未来为人所知。