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Enacting overlapping exchanges to address market concerns: Evidence on sustainable and conventional coffee markets in Uganda
Marketing Theory ( IF 3.476 ) Pub Date : 2022-11-18 , DOI: 10.1177/14705931221139317
Winfred I. Onyas 1
Affiliation  

This article tackles an underexplored topic in the Market Studies literature—the enactment of exchange practices in overlapping markets. Based on an ethnographic study, the article examines a conte...

中文翻译:

实施重叠交易以解决市场问题:乌干达可持续和传统咖啡市场的证据

本文探讨了市场研究文献中未充分探索的主题——重叠市场中交易实践的制定。基于一项民族志研究,这篇文章考察了一个故事……
更新日期:2022-11-18
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