Are trust development processes in settings of blurred organizational boundaries different from those in conventional organizational settings, and if so, how? Taking the crowdfunding campaigns of the Fin-Tech Monzo as examples of settings of blurred organizational boundaries, we analyze how the three main trust forms (individual, organizational, and institutional trust) emerge and interact in the campaigns’ online discourse and develop a process model that captures distinct trust development dynamics. We contribute to the trust literature by highlighting increased dynamics and co-existence of trust forms, and by showing that the validation of extra-organizational boundary spanners is crucial to compensate for a missing personal interaction in settings of blurred organizational boundaries. We also contribute to the crowdfunding literature and derive managerial implications.

组织边界模糊的环境中的信任发展过程与传统组织环境中的信任发展过程是否不同，如果有，有何不同？以 Fin-Tech Monzo 的众筹活动为例，组织边界模糊的设置，我们分析了三种主要信任形式（个人、组织和机构信任）如何在活动的在线话语中出现和相互作用，并开发了一个过程模型捕获不同的信任发展动态。我们通过强调信任形式的增加的动态和共存，以及通过表明验证组织外边界跨越者对于弥补组织边界模糊的环境中缺失的个人互动至关重要，为信任文献做出了贡献。