Marketers frequently create social media content, i.e., firm-generated content (FGC), to ignite interest in new movies. As such, there is a clear need to understand the magnitude and heterogeneity ...

中文翻译：

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EXPRESS：公司制作的内容对新电影发行的涟漪效应

营销人员经常创建社交媒体内容，即公司生成的内容 (FGC)，以激发对新电影的兴趣。因此，显然需要了解规模和异质性......