当前位置: X-MOL 学术Marketing Theory › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
An Arendtian perspective on responsibilized heroes: Why marketing needs a new model of heroic action
Marketing Theory ( IF 3.476 ) Pub Date : 2022-11-18 , DOI: 10.1177/14705931221139318
Josephine Go Jefferies 1
Affiliation  

This paper explains how disadvantaged consumers challenge their subjugated positioning through self-discipline, recursive reflexivity and narration. Although it is possible to interpret their agenc...

中文翻译:

Arendtian 对负责任英雄的看法:为什么营销需要一种新的英雄行动模式

本文解释了弱势消费者如何通过自律、递归反身性和叙述来挑战他们被征服的定位。虽然可以解释他们的代理...
更新日期:2022-11-22
down
wechat
bug