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Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations
Journal of Marketing Theory and Practice Pub Date : 2022-11-22 , DOI: 10.1080/10696679.2022.2144382
Todd J. Bacile 1
Affiliation  

Brands continue to offer social media customer service despite many unexplored challenges. One unknown aspect is observers’ perceptions of another customer’s complaint language, in particular, when...

中文翻译:

观察者的投诉语言认知:辅助社交媒体服务恢复评估的新措施

尽管面临许多尚未探索的挑战,品牌仍继续提供社交媒体客户服务。一个未知的方面是观察者对另一位客户的投诉语言的看法,特别是当......
更新日期:2022-11-22
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