ABSTRACT

Participatory interventions enable active user engagement, but research is needed to examine the longitudinal mechanisms through which engagement may generate outcomes. This study investigated the social processes following a web-based participatory media literacy intervention. In this program, young women were asked to create a digital counter message against the media content that promotes risk behavior. The effects of the message production were assessed at an immediate post-test and three- and six-month follow-ups. Message production increased collective efficacy at the immediate post-test, which then stimulated the sharing of self-generated messages and interpersonal conversation at the three-month follow-up. These sharing behaviors, in turn, led to critical media use and a negative attitude toward risk behavior at six months. Collective efficacy and sharing behavior sequentially mediated the effects of message production on outcomes. Theoretical and pragmatic implications are discussed.

摘要

参与式干预措施可以实现用户的积极参与，但需要进行研究来检验参与可能产生结果的纵向机制。本研究调查了基于网络的参与式媒体素养干预后的社会过程。在该计划中，年轻女性被要求针对宣扬危险行为的媒体内容创建数字反信息。在测试后立即以及三个月和六个月的随访中评估了信息产生的效果。消息生成在测试后立即提高了集体效能，然后在三个月的随访中刺激了自我生成消息的共享和人际对话。这些分享行为反过来导致了六个月时对媒体的批评和对风险行为的消极态度。集体效能和分享行为依次调节了信息产生对结果的影响。讨论了理论和实践意义。