ABSTRACT

Generation Z looks to novel media, including podcasts, to learn of the latest scientific innovations. This study compared the use of logical-scientific (LSC) to narrative (NC) communication in science-based podcasts. Participants listened to a podcast featuring LSC and NC while continuously rating their interest in the podcast. The NC section of the podcast received a higher average interest rating than the logical-scientific section. The LSC section received different levels of interest by science attitude level. Science podcasts should determine whether to focus on NC or LSC based on their target audiences.

中文翻译：

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直截了当地讲故事：比较叙事和逻辑科学传播以捕捉 Z 世代对科学播客的兴趣

摘要

Z 世代通过包括播客在内的新颖媒体来了解最新的科学创新。本研究比较了基于科学的播客中逻辑科学 (LSC) 与叙事 (NC) 交流的使用。参与者收听 LSC 和 NC 的播客，同时不断评估他们对播客的兴趣。播客的 NC 部分获得了比逻辑科学部分更高的平均收视率。LSC 部分因科学态度水平而受到不同程度的关注。科学播客应该根据目标受众来决定是关注NC还是LSC。