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EXPRESS: In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-23 , DOI: 10.1177/00222437221143755
Sydney E. Scott , Elanor F. Williams

Consumers regularly attempt to improve themselves. This research examines how consumers think about flexibility during goal pursuit, for themselves and others. Flexibility involves leaving details ...

中文翻译:

EXPRESS:在目标追求中,我认为灵活性是我的最佳选择,但不适合你

消费者经常尝试改善自己。这项研究调查了消费者在为自己和他人追求目标的过程中如何看待灵活性。灵活性涉及留下细节......
更新日期:2022-11-28
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