This study explored how a hotel can appropriately decide what product set to offer in a sale period based on consumers’ choice preferences and the behavior of referencing online ratings. This study referred to the choice-based deterministic linear programming model and collected the data from the Hsuan Chuang University’s affiliated hotel, Yun Lai Hotel, to determine how a hotel should offer the product set in the planning period. The findings showed that (i) all product items should be offered in the sale period when there are plenty of vacant rooms in a hotel; (ii) in the circumstance of a low occupancy rate, a hotel should offer all product items; (iii) in the high occupancy rate situation, a hotel should offer all product items with lower expected revenue in the whole sale period, but provide products items with higher expected revenue in the partial sale period.

本研究探讨了酒店如何根据消费者的选择偏好和参考在线评级的行为，适当地决定在销售期间提供哪些产品。本研究参考基于选择的确定性线性规划模型，并从宣创大学附属酒店云来酒店收集数据，以确定酒店在规划期间应如何提供产品集。调查结果显示：(i) 所有产品项目都应在酒店有大量空房的促销期提供；(ii) 在入住率低的情况下，酒店应提供所有产品项目；(iii) 在高入住率的情况下，酒店应提供整个销售期间预期收入较低的所有产品项目，