Abstract

This study examined how the former South African president, Nelson Mandela, used language to present his political ideologies and the persuasion techniques he used to convince his audience of the state's achievements and challenges when delivering two State of the Nation addresses (1994 and 1999). The study was qualitative in nature and followed a case study design. Two speeches presented by former President Mandela provided the data for the study. Content analysis was used to analyse the data. The results showed that former President Mandela used the restoration of human dignity for all South Africans, freedom of the individual, taking care of the poor, caring for vulnerable groups, overcoming fear, unity, and a better life for all as his ideologies.

摘要

本研究调查了南非前总统纳尔逊曼德拉在发表两次国情咨文演讲（1994 年和 1999 年）时如何使用语言来表达他的政治意识形态，以及他用来说服听众相信国家成就和挑战的说服技巧。该研究本质上是定性的，并遵循案例研究设计。前总统曼德拉的两次演讲为该研究提供了数据。内容分析用于分析数据。结果表明，前总统曼德拉以恢复所有南非人的人格尊严、个人自由、照顾穷人、关爱弱势群体、克服恐惧、团结一致、让所有人过上更好的生活为他的意识形态。