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EXPRESS: Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-12-01 , DOI: 10.1177/07439156221145330 Benét DeBerry-Spence 1 , Lez E. Trujillo-Torres 2 , Rumela Sengupta 3 , Kohei Matsumoto 4 , Jia Chen 5
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-12-01 , DOI: 10.1177/07439156221145330 Benét DeBerry-Spence 1 , Lez E. Trujillo-Torres 2 , Rumela Sengupta 3 , Kohei Matsumoto 4 , Jia Chen 5
Affiliation
The pursuit of the common good is an important endeavor in business and marketing. The benefits of this to society are reflected in the increasing number of journal special issues dedicated to comm...
中文翻译:
表达:营销在促进共同利益中的作用:系统检查和未来调查议程
追求共同利益是商业和营销的重要努力。这对社会的好处反映在越来越多的期刊特刊上,致力于交流……
更新日期:2022-12-02
中文翻译:
表达:营销在促进共同利益中的作用:系统检查和未来调查议程
追求共同利益是商业和营销的重要努力。这对社会的好处反映在越来越多的期刊特刊上,致力于交流……