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EXPRESS: Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-12-10 , DOI: 10.1177/00222437221147088 Jessica Fong , Tong Guo , Anita Rao
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-12-10 , DOI: 10.1177/00222437221147088 Jessica Fong , Tong Guo , Anita Rao
The prevalence of misinformation has spurred various interested parties—regulators, the media, and competing firms—to debunk false claims in the marketplace. This paper studies whether such debunki...
中文翻译:
EXPRESS:揭穿有关消费品的错误信息:对信念和购买行为的影响
错误信息的盛行促使各种利益相关方——监管机构、媒体和竞争公司——揭穿市场上的虚假声明。本文研究是否这种揭穿...
更新日期:2022-12-12
中文翻译:
EXPRESS:揭穿有关消费品的错误信息:对信念和购买行为的影响
错误信息的盛行促使各种利益相关方——监管机构、媒体和竞争公司——揭穿市场上的虚假声明。本文研究是否这种揭穿...