This article shows that a perspective rooted in Bakhtin's dialogism between the fixed centripetal and fluid centrifugal forces of language and culture is useful in achieving a nuanced understanding of globalization in general and semiotic landscapes in Indonesia in particular. Drawing on data from Indonesia, this article shows dialogic interconnections between fixed and fluid notions of languages and cultures through a multimodal and indexical analysis of governmental and commercial signage in the urban center of Semarang, the provincial capital of Central Java. The analysis highlights the nuanced localizing and globalizing strategies in signage and how dialogicity helps shape the semiotic landscape.

中文翻译：

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对话景观：对印度尼西亚城市标牌中全球化的细微理解

本文表明，植根于巴赫金在语言和文化的固定向心力和流动离心力之间的对话的观点有助于实现对普遍全球化和特别是印度尼西亚符号景观的细微理解。本文利用来自印度尼西亚的数据，通过对中爪哇省会三宝垄市中心的政府和商业标志进行多模式和索引分析，展示了语言和文化的固定概念和流动概念之间的对话互连。该分析强调了标牌中微妙的本地化和全球化策略，以及对话性如何帮助塑造符号景观。