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Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women
Journal of Consumer Affairs ( IF 2.603 ) Pub Date : 2022-12-14 , DOI: 10.1111/joca.12504
Lena Cavusoglu 1 , Deniz Atik 2
Affiliation  

This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social classes, who have differing buying powers, sexual orientations, body shapes, and physical appearances, into the conversation of fashion diversity. Through a qualitative inquiry with 38 semi-structured in-depth interviews, the researchers analyzed the consumption experiences of diverse women to expose what the fashion scene is lacking. The study's main contribution is the depiction of overlooked diversity categories in fashion, such as the non-White and non-Black women of color, women of average sizes, and women with characteristics that the fashion industry has long seen as flaws. For women's physical and psychological well-being, the authors of this study hope to lead fashion producers and researchers into a new era of diversity and minimize certain consumer groups' exclusion through discrimination, isolation, and segregation.

中文翻译:

扩大多元化对话:代表性不足和服务不足的女性的时尚消费体验

这项研究将来自不同种族或族裔和社会阶层的服务不足和代表性不足的女性的声音带入时尚多样性的对话中,她们具有不同的购买力、性取向、体型和外貌。通过 38 次半结构化深度访谈的定性调查,研究人员分析了不同女性的消费体验,以揭示时尚界缺乏什么。该研究的主要贡献是描述了时尚界被忽视的多样性类别,例如有色人种的非白人和非黑人女性、中等身材的女性,以及具有时尚界长期以来认为缺陷的特征的女性。为了女性的身心健康,
更新日期:2022-12-14
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