Measles–we've become inured to its cruel, insidious impact as it kills over 100,000 children yearly because of suboptimal vaccination coverage. It doesn't have to be this way. A familiar, safe, exceptionally effective measles vaccine saves lives and permanent, global measles eradication is within reach. But now we need to be clever and courageously explore new strategies to save lives. First, let's enable people to vaccinate themselves–not with a needle and syringe, but with a quick inhaled puff of dry powder vaccine. Second, let's provide micro-payments using digital currency to incentivize those who vaccinate themselves. Third, let's leverage learnings from how our social networks guide our behaviors to further encourage self-vaccination. Fourth, let's inspire friendly regional competition among communities vying for the highest proportion of citizens who show measles neutralizing antibodies in spot saliva samples. With global cooperation and relentless determination, we eradicated smallpox. Next up? Measles.

麻疹——我们已经习惯了它残忍、阴险的影响，因为疫苗接种覆盖率不理想，它每年导致超过 100,000 名儿童死亡。它不必是这样的。一种熟悉、安全、特别有效的麻疹疫苗可以挽救生命，全球永久根除麻疹指日可待。但现在我们需要聪明勇敢地探索拯救生命的新策略。首先，让人们能够自己接种疫苗——不是使用针头和注射器，而是快速吸入一口干粉疫苗。其次，让我们使用数字货币提供小额支付，以激励那些自己接种疫苗的人。第三，让我们利用我们的社交网络如何指导我们的行为来进一步鼓励自我接种疫苗。第四，让 这激发了社区之间的友好区域竞争，争夺在现场唾液样本中显示麻疹中和抗体的最高比例的公民。通过全球合作和不懈的决心，我们消灭了天花。接下来？麻疹。