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Digital internal communication: An interplay of socio-technical elements
International Journal of Management Reviews ( IF 8.958 ) Pub Date : 2022-12-16 , DOI: 10.1111/ijmr.12323
Lucia Wuersch 1 , Alain Neher 1 , Marc K. Peter 2
Affiliation  

Digital transformation has become a research focus in recent years. Likewise, internal communication (IC) is one of the fastest-growing specialisations in public relations and communication management. This research explores digital internal communication (DIC) at the nexus between digital transformation and IC. We provide an integrative review of the literature; our thematic analysis of selected journal articles and other scholarly texts is guided by the concept of organisations as socio-technical systems. Furthermore, we create a template using NVivo software to organise the emerging themes and clusters following the logic of communication levels. This template allows us to explain the phenomenon of DIC in a socio-technical organisational system and discuss how the emerging themes are interrelated, people-focused, and linked to competency development and trust-building. As a contribution to theory, we offer a conceptual model which illustrates the dynamics of DIC as an interplay of socio-technical elements on three communication levels. This conceptual model can be further developed in scholarly discussions on DIC and by organisations reflecting on their IC use in a digital workplace environment.

中文翻译:

数字化内部沟通:社会技术元素的相互作用

近年来,数字化转型已成为研究热点。同样,内部沟通(IC)是公共关系和沟通管理领域发展最快的专业之一。本研究探讨了数字化转型与 IC 之间关系的数字化内部通信 (DIC)。我们对文献进行综合回顾;我们对选定的期刊文章和其他学术文本的主题分析是以组织作为社会技术系统的概念为指导的。此外,我们使用 NVivo 软件创建一个模板,按照通信级别的逻辑组织新兴主题和集群。该模板使我们能够解释社会技术组织系统中的 DIC 现象,并讨论新兴主题如何相互关联、以人为本、并与能力发展和信任建立联系起来。作为对理论的贡献,我们提供了一个概念模型,该模型将 DIC 的动态说明为三个通信层面上社会技术元素的相互作用。这一概念模型可以在关于 DIC 的学术讨论中以及由组织反思其在数字工作场所环境中的 IC 使用方面得到进一步发展。
更新日期:2022-12-16
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