Segmentation, Surveillance, and Automation: Practical and Ethical Considerations for Attracting, Sustaining, and Monetizing Audience Attention Online,Journal of Business and Technical Communication

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Segmentation, Surveillance, and Automation: Practical and Ethical Considerations for Attracting, Sustaining, and Monetizing Audience Attention Online
Journal of Business and Technical Communication ( IF 2.109 ) Pub Date : 2022-12-18 , DOI: 10.1177/10506519221143107
Ryan Wold ₁

Affiliation

Through a case study of a popular food and recipe blog (Pinchofyum.com), this article details how two content creators practicing an advertising-based business model built a loyal audience and prof...

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