ABSTRACT

This paper analyses an empirical case study of a corporate social media platform, and suggests and elaborates the concept of corporate social media creep framed by the notion of imagined affordances. The corporate social media creep describes the gradual expansion and encroachment of corporate social media on work and private life beyond its supposed productive function and purpose. The corporate social media creep is fuelled by ambient pervasive awareness which arouses users’ hope for exposure to relevant pieces of information and creates a perception of other users’ panoptic gaze. The concept of corporate social media creep extends theoretical knowledge of corporate social media users’ experience and provides a critical discussion of why users keep paying attention to corporate social media applications they largely deem to be irrelevant for their work.

摘要

本文分析了一个企业社交媒体平台的实证案例研究，并提出并阐述了以想象的可供性概念为框架的企业社交媒体蠕变的概念。企业社交媒体蔓延描述了企业社交媒体对工作和私人生活的逐渐扩张和侵蚀，超出了其假定的生产功能和目的。企业社交媒体的蔓延受到周围环境普遍意识的推动，这种意识唤起用户希望接触相关信息，并产生对其他用户全景注视的感知。