“We Want to Make our Customers Happy”: How Principals of Zoned Elementary Schools Navigate Inequity and Marketing Across Neighborhood Contexts,Urban Education

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“We Want to Make our Customers Happy”: How Principals of Zoned Elementary Schools Navigate Inequity and Marketing Across Neighborhood Contexts
Urban Education ( IF 2.684 ) Pub Date : 2022-12-19 , DOI: 10.1177/00420859221140064
Natalie Schock ₁ , Jennifer E. Cossyleon ₂ , Kiara Millay Nerenberg ₁

Affiliation

Despite rich and growing school choice and school marketing literatures, little is known about if and how principals of zoned public elementary schools engage in marketing. We address this gap by d...

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