The present study investigates the role of virtual contextual information, including affective information, in gustatory perception of crisps (fried potato chips). In a first preliminary experiment, we evaluated the association among three augmented reality (AR) animations (a pear-like character jumping a rope, a black-and-white cartoon character, a Venus flytrap carnivorous plant) and a different series of feelings and emotional states (i.e., cheerfulness, sadness, anger, aggressiveness, fear, anxiety, disgust, surprise, shame, tiredness, boredom). In a second experiment, the participants evaluated the gustatory perception of three different kinds of chips on several dimensions (e.g., pleasantness, crispiness, healthiness, purchase intention) by using visual analog scales. The chips were presented within an AR environment where the animations evaluated in Experiment 1 were placed close to the serving plate. The results of our study demonstrated that the chips tasted with the pear-like character animation (categorized as cheerful in Experiment 1) were judged as healthier than those tasted with black-and-white (i.e., sad) and Venus flytrap character animations (i.e., aggressive). Moreover, people's purchase intentions were higher with the pear-like character animation, as compared with the black-and-white character animation. These results showed that the context created by AR can affect participants’ food perception across several dimensions.

本研究调查了虚拟上下文信息（包括情感信息）在薯片（油炸薯片）味觉感知中的作用。在第一个初步实验中，我们评估了三种增强现实 (AR) 动画（跳绳的梨形角色、黑白卡通人物、捕蝇草食肉植物）与一系列不同的感觉和感受之间的关联。情绪状态（即快乐、悲伤、愤怒、攻击性、恐惧、焦虑、厌恶、惊讶、羞愧、疲倦、无聊）。在第二个实验中，参与者使用视觉模拟量表从多个维度（例如，愉悦度、松脆度、健康度、购买意愿）评估了三种不同薯片的味觉感知。这些芯片在 AR 环境中呈现，在该环境中，实验 1 中评估的动画被放置在靠近服务盘的位置。我们的研究结果表明，比起黑白（即悲伤）和捕蝇草角色动画（即， 挑衅的）。此外，与黑白角色动画相比，梨形角色动画的购买意愿更高。这些结果表明，AR 创造的情境可以从多个维度影响参与者的食物感知。我们的研究结果表明，比起黑白（即悲伤）和捕蝇草角色动画（即， 挑衅的）。此外，与黑白角色动画相比，梨形角色动画的购买意愿更高。这些结果表明，AR 创造的情境可以从多个维度影响参与者的食物感知。我们的研究结果表明，比起黑白（即悲伤）和捕蝇草角色动画（即， 挑衅的）。此外，与黑白角色动画相比，梨形角色动画的购买意愿更高。这些结果表明，AR 创造的情境可以从多个维度影响参与者的食物感知。与黑白角色动画相比。这些结果表明，AR 创造的情境可以从多个维度影响参与者的食物感知。与黑白角色动画相比。这些结果表明，AR 创造的情境可以从多个维度影响参与者的食物感知。