ABSTRACT

Over the past half century, media scholars have generated a large literature of empirical studies, criticisms, and reviews that present many different ideas about what cultivation means. Those meanings are analyzed across three major components of the cultivation literature: George Gerbner’s macro theory, the Cultural Indicators Project design, and the large number of exploratory studies that have attempted to expand the explanatory ability of cultivation. These different meanings for cultivation are then evaluated on the criterion of their potential viability to increase our understanding about media processes and effects as we move into the future.

中文翻译：

---

媒体培养的理念是什么意思？

摘要

在过去的半个世纪里，媒体学者产生了大量的实证研究、批评和评论文献，对修养的含义提出了许多不同的看法。这些意义在栽培文献的三个主要组成部分进行了分析：George Gerbner 的宏观理论、文化指标项目设计，以及试图扩大栽培解释能力的大量探索性研究。这些不同的培养意义随后根据其潜在可行性标准进行评估，以增加我们对未来媒体过程和影响的理解。