Purpose

This paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping.

Design/methodology/approach

A total of 112 articles on wine tourism experiences published between 2000 and 2022 from Scopus and Web of Science databases were analysed. Bibliometric analyses, namely, performance analysis and science mapping, were done using Biblioshiny, an R-tool.

Findings

The results indicate that post-2015, the subject diversified into specialised sub-themes and empirical studies were widely adopted research methods. International Journal of Wine Business Research emerged as a leading outlet for scholarly publications. The study recommends key research themes for future research in the area.

Originality/value

To the best of the author’s knowledge, this is the first bibliometric analysis-based study on wine tourism experiences. The research agenda discussed can help initiate scholarly discussions in this area.

中文翻译：

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葡萄酒旅游体验研究的文献计量学综述：见解和未来研究方向

目的

本文旨在系统地绘制葡萄酒旅游体验领域的研究性质，并根据专题图提出研究议程。

设计/方法/途径

共分析了 2000 年至 2022 年间从 Scopus 和 Web of Science 数据库中发表的 112 篇关于葡萄酒旅游体验的文章。文献计量分析，即性能分析和科学制图，是使用 R 工具 Biblioshiny 完成的。

发现

结果表明，2015 年后，该主题多元化为专门的子主题，实证研究被广泛采用。国际葡萄酒商业研究杂志成为学术出版物的主要渠道。该研究为该领域的未来研究推荐了关键研究主题。

原创性/价值

据作者所知，这是第一个基于文献计量分析的葡萄酒旅游体验研究。所讨论的研究议程有助于发起该领域的学术讨论。